PERSONAL TRAINING
PRIVACY POLICY
Last updated: August 28, 2026
1. INTRODUCTION
Firefly respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit firefly-zone.be, contact us, book a service, become a coaching client or otherwise interact with Firefly.
This Policy has been prepared in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR).
2. DATA CONTROLLER
The person responsible for processing your personal data is:
Benjamin Bresseleers – Firefly
Business activity: Personal Training, Nutrition & Fitness Coaching
Enterprise number (BCE): 0731.574.592
VAT number: BE 0731.574.592
Email: coachben@firefly-zone.be
Phone: 0489 55 11 11
For the purposes of the GDPR, Firefly acts as the data controller for the personal data described in this Policy.
3. PERSONAL DATA WE MAY COLLECT
Depending on how you interact with us, we may collect the following categories of personal data.
Identification and contact information
This may include:
Name
Email address
Telephone number
Billing information
Information provided through contact or booking forms
Coaching information
When you become a coaching client, we may collect information required to provide and personalize your coaching, including:
Your goals
Training experience
Lifestyle and habits
Training availability
Progress information
Body measurements or performance information that you choose to provide
Health-related information
Where relevant to safely providing coaching services, you may choose to provide information concerning:
Injuries
Pain
Physical limitations
Medical conditions relevant to exercise
Previous injuries or operations
Other health information that may affect your ability to train safely
Health data is considered a special category of personal data under the GDPR and receives additional protection.
Where required, such data will only be processed with your explicit consent or where another lawful exception under applicable legislation applies.
Technical and usage information
When you use our Website, certain technical information may be collected automatically, including:
IP address
Browser type
Device information
Operating system
Pages visited
Session information
Website interaction and performance information
Communication information
We may retain communications you send to us through email, forms, messaging services or other communication channels where necessary to manage your request or provide our services.
4. HOW WE COLLECT YOUR INFORMATION
We may collect personal data when you:
Visit our Website
Complete a contact or booking form
Book a session
Purchase or subscribe to a coaching service
Create or use an account
Communicate with us by email, telephone or messaging service
Complete a coaching questionnaire or assessment
Provide information during your coaching relationship
Subscribe to communications or marketing where offered
We may also receive technical information automatically through cookies and similar technologies used by the Website.
5. WHY WE PROCESS YOUR PERSONAL DATA
We only process personal data where we have a valid legal basis.
Depending on the circumstances, we may process your information for the following purposes.
Providing our services
To manage bookings, provide coaching, communicate with Clients, personalize training services, track progress and provide customer support.
The legal basis is generally the performance of a contract or steps taken at your request before entering into a contract.
Managing payments and administrative obligations
To process transactions, issue invoices, maintain accounting records and comply with tax or other legal requirements.
The legal basis may be the performance of a contract and/or compliance with a legal obligation.
Improving and protecting our Website and services
We may process certain technical information to maintain the Website, prevent fraud, improve functionality, troubleshoot problems and ensure security.
Where applicable, this processing is based on our legitimate interests, provided that these interests do not override your fundamental rights and freedoms.
Health and physical-condition information
Where health-related information is required to safely adapt your coaching, we may process this information with your explicit consent, unless another lawful basis for processing such information applies.
Marketing communications
Where required, we may use your contact information to send newsletters, offers or other promotional communications with your consent.
You may unsubscribe or withdraw your consent at any time.
6. COOKIES AND TRACKING TECHNOLOGIES
Our Website may use cookies and similar technologies for purposes such as:
Operating essential Website functions
Remembering preferences
Measuring Website performance
Understanding Website usage
Providing analytics
Marketing or advertising, where applicable
Cookies that are strictly necessary for the operation of the Website may be used without prior consent.
Where required by law, non-essential cookies will only be activated after you have provided consent through the Website's cookie management system.
Belgium's Data Protection Authority states that non-essential cookies require prior, active consent and that simply continuing to browse a website does not constitute valid consent.
More information can be found in our Cookie Policy.
7. WHO WE MAY SHARE YOUR INFORMATION WITH
We do not sell your personal data.
We may share personal data with trusted service providers where necessary to operate our business and provide our services.
These may include:
Website hosting and technology providers
Booking and scheduling providers
Payment processing providers
Email and communication providers
Analytics providers
Accounting or administrative providers
Professional advisers where necessary
Public authorities where disclosure is legally required
These providers may only process personal data where necessary for the services they provide and subject to applicable data protection requirements.
8. WIX
Our Website is created and hosted using the Wix.com platform.
Wix may process certain personal data relating to visitors and users of our Website on our behalf.
Wix explains that website operators using its platform generally act as controllers of their visitors' personal information, while Wix acts as a processor for information processed on their behalf.
Data may therefore be processed using Wix's infrastructure and approved service providers.
For more information about Wix's processing practices, you can consult Wix's own Privacy Policy.
9. INTERNATIONAL DATA TRANSFERS
Some of the service providers used to operate our Website or services may process personal data outside the European Economic Area.
Where such transfers occur, appropriate safeguards will be used where required by applicable law, such as:
An adequacy decision issued by the European Commission
Standard Contractual Clauses
Other legally recognized safeguards
Wix, for example, uses entities and sub-processors in several jurisdictions and states that international transfers are governed by data processing agreements and appropriate GDPR safeguards.
10. HOW LONG WE KEEP YOUR PERSONAL DATA
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.
The appropriate retention period depends on the type of information and why it is processed.
For example:
Client information may be retained for the duration of the coaching relationship and afterwards where reasonably necessary to manage administrative, contractual or legal matters.
Invoices and accounting information may be retained for the period required by applicable tax and accounting legislation.
Marketing information may be retained until you withdraw your consent or unsubscribe, subject to reasonable administrative retention periods.
Health-related information will only be retained for as long as reasonably necessary for the purpose for which it was collected, unless continued retention is required or permitted by law.
When personal data is no longer required, it may be deleted, anonymized or securely archived where legally necessary.
The GDPR requires organisations to limit retention to what is necessary for the stated purposes.
11. HOW WE PROTECT YOUR PERSONAL DATA
We take reasonable technical and organizational measures to protect personal information against:
Unauthorized access
Loss
Disclosure
Alteration
Misuse
Destruction
Our Website uses secure infrastructure provided by Wix and generally uses encrypted HTTPS connections.
Access to Client information is limited where reasonably possible to people or service providers who require it for legitimate business purposes.
However, no online system or method of electronic storage can guarantee absolute security.
12. YOUR DATA PROTECTION RIGHTS
Under the GDPR, you may have the right to:
Access your personal data
Correct inaccurate or incomplete personal data
Request deletion of your personal data
Request restriction of processing
Object to certain processing
Receive certain personal data in a portable format
Withdraw consent at any time where processing is based on consent
Object to direct marketing
Lodge a complaint with a data protection authority
These rights may be subject to certain legal conditions and exceptions.
13. HOW TO EXERCISE YOUR RIGHTS
To exercise any of your data protection rights, please contact:
Please clearly indicate the nature of your request.
Where reasonably necessary, we may request additional information to verify your identity before responding.
We will respond without undue delay and normally within one month, as required by the GDPR. In certain complex cases, the legally permitted response period may be extended.
14. WITHDRAWING CONSENT
Where personal data is processed based on your consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.
Where applicable, you may withdraw consent by contacting us or using an unsubscribe or privacy-management option provided through the Website.
15. CHILDREN AND MINORS
Our Website is primarily intended for adults.
Where coaching services are provided to a minor, involvement or authorization from a parent or legal guardian may be required depending on the circumstances and applicable law.
We do not knowingly collect personal information from minors through the Website in circumstances where parental or guardian involvement is legally required without taking appropriate measures.
16. AUTOMATED DECISION-MAKING
Firefly does not currently use personal data to make decisions based solely on automated processing that produce legal effects or similarly significant effects on Clients.
If this changes in the future, this Privacy Policy will be updated and the information required by the GDPR will be provided.
17. THIRD-PARTY WEBSITES
Our Website may contain links to third-party websites, services or platforms.
Firefly is not responsible for the privacy practices of these third parties.
We encourage you to review their privacy policies before providing personal information to them.
18. COMPLAINTS
If you believe your personal data has been processed in a way that violates applicable data protection law, we encourage you to contact us first:
You also have the right to lodge a complaint with the Belgian Data Protection Authority:
Data Protection Authority
Rue de la Presse 35
1000 Brussels
Belgium
Phone: +32 (0)2 274 48 00
The Belgian Data Protection Authority confirms that individuals may lodge a complaint where they believe their personal data has been processed contrary to data protection legislation.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our services, Website, technology or applicable legislation.
The most recent version will always be available on our Website and will display its latest revision date.
Where a change materially affects how we process personal data, we will take reasonable steps to inform affected users where required.
20. CONTACT
For questions regarding this Privacy Policy or the processing of your personal data, please contact:
Firefly – Benjamin Bresseleers
Enterprise number: 0731.574.592
VAT number: BE 0731.574.592
Email: coachben@firefly-zone.be
Phone: 0489 55 11 11